Brian interviews Grace McNamara, CEO of Exercise Intelligence, about her company and its personalized healthcare app, one that can be prescribed by a doctor who can use it to monitor adherence to a care plan. Grace emphasizes the need for personalized exercise programs and meaningful incentives to encourage adherence. Grace highlights the powerful role of exercise in managing various conditions and the need for proven behavior change methodologies. She also discusses the integration of exercise into healthcare systems and the barriers faced in doing so. Grace also shares advice for entrepreneurs and the importance of finding a work-life fit.