EXI Exercise Intelligence
We make prescribing activity as easy, effective and scalable as prescribing medication.
Exercise. It’s a powerful thing. It can improve our physical and psychological health. It can manage, treat, and even prevent certain conditions. For many, it’s a life-changer.
For years, research has shown the benefits of physical activity, but we’ve never had the tools to release its full potential. Most healthcare professionals have been able to give recommendations, but not personalised prescriptions. Provide advice, but not monitor real-time adherence. There has never been a seamless way to use exercise as a targeted treatment for all.
We make prescribing exercise accessible, combining decades of scientific knowledge with pioneering technology to create the future of AI-powered healthcare. Our intelligent platform allows healthcare professionals to prescribe tailored programs in a way that’s easy, effective, and scalable. By uniting science with sophisticated motivational systems, we can achieve lasting behavioural change for all, including the people who need it the most.
This isn’t just exercise. This is EXI: Exercise Intelligence.
To transform people’s health and lives by enabling personalised physical activity to be prescribed as quickly, effectively and confidently as medication is today.
A world where the prevalence & impact of long-term health conditions is dramatically reduced thanks to the seamless integration of physical activity & healthcare.
Meet the Team
EXI is led by a dedicated multidisciplinary team of scientific and medical experts with decades of experience in healthcare, physical activity, and behaviour change.
CEO of EXI
With over 20 years in fitness and health, Grace spent 12 years at Apple, heading up all areas of health and fitness for Apple employees in EMEIA, prior to leading Apple’s Health and Fitness Strategic Initiatives and Partnerships in EMEIA. Grace is involved with numerous not for profit organisations. A co-founder of RISE, empowering women in the UK fitness industry reach their potential, an advisor to SportsTech Ireland and chairperson for Limerick Camogie helping support female athletes excel in sport and business. Grace holds an Executive MBA, a master’s in Public Health and Epidemiology and a BSc in Health, Fitness and Physiology.
Clinical Safety Officer
Dr. Brendon Stubbs is a Clinical Academic with a background in physiotherapy & exercise prescription spanning 20 years. Dr. Stubbs has published over 650 academic papers, contributed to many (Inter)national exercise guidelines (e.g., WHO) & is visiting Professor at 3 Universities. His work has been cited by over 45,000 other academics, he is objectively ranked as the world number 1-2 exercise researcher (Expertscape, 2012-), World Number 1 physiotherapy research & top 2% of global researchers across all of Medicine/Health (Ad Scientific Index). Since 2019 been identified as a world highly cited researcher (top 1% from over 8 million scientists). Dr Stubbs research & clinical work frequently features in multiple traditional media outlets (e.g., BBC 1, the New York Times, Forbes, TIME magazine, CNN, Men’s Health, ITV news, Sky News) and he has featured on many podcasts with total listens more than 3.5 million. He has given over 300 invited international talks. Dr Stubbs has expertise in data science & is undertaking research across various large anonymous patient data sets to identify, map, model strategies for prevention and management (including exercise).
Head of Research
Dr Lou Atkinson is a Behavioural Scientist and Exercise Professional, with over 13 years’ experience of conducting Applied Health Research, and over two decades of practice in the health and fitness industry. She has a passion for embedding behavioural science into healthcare policy & practice, and a track record of building successful collaborations between academia, public health, primary healthcare, and non-profit organisations. She is also driven by a desire to reduce health inequalities, particularly through conducting research with under-served populations, and through co-production of behavioural interventions and research. She is an advocate for maternal health and physical activity and is an expert scientific advisor to several maternal and child health charities, including the Active Pregnancy Foundation. Lou continues to teach regular indoor cycling classes, and as a Master Trainer she works to inspire both new and experienced fitness professionals to bring the benefits of an active lifestyle to even more people around the world.
Head of Behavioural Science
Dr Kristina Curtis is a mobile health expert with a background in Health Psychology and Human-Centered Design. She has a passion for exploring multi-disciplinary approaches to developing digital behaviour change interventions (DBCIs) for improving health and wellbeing. She has worked on a range of projects across academia and industry in the areas of childhood weight management and self-management of chronic conditions.
Chief Knowledge Officer
Muir is a world-renowned public health physician with a passion for exercise therapy. He has held senior positions in the NHS and was knighted for his services in 2005. Muir was also instrumental in the conception of the Cochrane Library, and was Director of the National Screening Programme, during which time he helped pioneer the national cancer screening programmes.
A Medical Advisor to EXi, Venktesh Ramnath, MD is a practicing physician and Associate Clinical Professor at UC San Diego Health (UCSD). He serves as Medical Director of Critical Care and Telemedicine Outreach at UCSD, where he oversees clinical operations that integrate digital health technologies and bedside care practices to deliver healthcare at the highest standards to all patients. His research interests include mobile health technologies in chronic disease management, Tele-ICU systems, bioethical issues in the ICU, and patient and family empowerment in the ICU. Dr. Ramnath completed a fellowship in pulmonary and critical care medicine at Massachusetts General Hospital, Brigham & Women’s Hospital, and Beth Israel Deaconess Medical Center in Boston, MA (Harvard Medical School). He completed a residency in internal medicine at New York Presbyterian Hospital (Weill Cornell Medicine) and was Chief Resident at NY Downtown Hospital, a Cornell affiliate. He earned his medical degree from Mayo Clinical College of Medicine in Rochester, Minnesota. Dr. Ramnath is board-certified in critical care medicine, pulmonary disease, and internal medicine. He is a member of many professional organizations, including the American Thoracic Society, the American College of Chest Physicians, and Society of Critical Care Medicine. In his spare time, Dr. Ramnath enjoys playing classical violin and competitive tennis, as well as international travel. He speaks fluent Spanish and Sankethi (Indian) and is proficient in French.
Harpreet is a practicing NHS doctor and previously served as NHS England’s Associate Chief Clinical Information Officer. Harpreet has a Masters Degree in Public Health (MPH) at Harvard University where he focused on international health policy. Post MPH, Harpreet was a Deland Fellow in health policy and management at Brigham and Women’s Hospital, a large academic medical centre in Boston.
Head of Partnerships
Louise has over 13 years of experience in the Health and Fitness industry- previously working for ICS Health and Wellbeing the largest provider of the NHS Diabetes Prevention Programme, Low Calorie Diets and Adult Weight Management services. She is experienced in delivering large scale services and managing business development strategies.
Felix is a PhD student in the Kings College London Centre for Doctoral Training in Data-Driven Health. His research focuses on AI approaches to prediction modelling in health informatics. He graduated with an MSc in Applied Statistical Modelling & Health Informatics from Kings College London and has experience working on large-scale clinical trials of health interventions.
Regulatory and Compliance
Head of Quality and Data Protection Officer
Michael has been working on the Apple Platform for over 25 years. Originally working with web & database based solutions for the institutions such as The British Library, in 2008, with the release of the first publicly available iOS SDK, he switched his focus to developing iOS apps for the iPhone and subsequently the iPad and Apple Watch. Over the last year Michael has been increasingly spending his time on compliance and regulatory matters and now acts as the company’s DPO and Head of Quality.
Michelle is passionate about creating memorable brands. She is a t-shaped marketer with a strong creative, brand and business acumen. With over 20+ years’ experience in marketing globally renowned brands across EMEA & International markets. Prior to joining EXi, Michelle was Global Brand & Marketing manager in the Healthcare | Lifescience | Clinical Trials sector. Michelle has led significant digital transformation, brand re-positioning, communication and engagement strategies across consumer electronics, apparel/fashion, retail, aviation, consumer lifestyle sectors. She holds an executive MBA, a master’s in interactive media, a postgraduate diploma in digital marketing and BDes in visual communications. She is an accredited member of the Marketing Institute of Ireland (MIII). She is a huge advocate for women in sport, Michelle spends her downtime managing an adult camogie team (female participation from 15 to 43 years), is a board member of the MBA association of Ireland and leads the national Strategy competition.
Caroline has over 25 years experience from working in a number of industry leading global companies. Spanning significant strategic responsibility in Chemical Engineering and Procurement professions, procurement of products / services at global level, procurement organisation transformation, re-design of corporate insurance, and much more in-between. Responsible for large diverse multi-national teams. A highly motivated leader and effective communicator with proven success of transforming business practices to achieve multi-million dollar savings.
Custom Experience Lead
Charlotte has a wealth of experience in customer facing roles, working as a customer support director and account manager in 2 previous companies. She also has a broad knowledge of the start-up industry and has experience in all sections of business development. Charlotte has a BA (hons) degree in Graphic Design from the University of Lincoln in 2010.
Customer Support Lead
Symone has a wealth of experience in supporting the delivery of healthcare and healthcare initiatives across a number of different fields from one-to-one patient care to nationally commissioned programmes. Symone previously worked for organisations who were commissioned by the NHS to deliver national prevention programmes and behavioural management programmes within community settings including diabetes prevention and integrated healthy lifestyle services.
Customer Engagement Lead
Sarah comes to EXI with a broad range of experience in assisting clients and resolving issues across the areas of healthcare, ecommerce, culture and media. She’s passionate about finding great solutions and is excited to utilise her enthusiasm for digital to assist EXI users in their exercise journey. Her guilty pleasure is a well-formatted spreadsheet.
Head of Engineering
Chris is a senior backend developer and our Head of Engineering. He has over ten years of experience designing, implementing, and supporting complex backend solutions for customers in the health care and federal space. Chris is most recognised for his forward thinking, modernised and creative solutions integration.
Head of Technology
Maria has nearly 20 years of experience leading discovery, design, and delivery of software and innovative new products in life sciences – digital health, biotech, med-tech and medical diagnostics. She is passionate about healthcare technology and improving patient outcomes. With a background as a software engineer and embedded developer, Maria has built products across the healthcare ecosystem including cloud platforms, mobile applications (iOS and Android), CE marked and FDA cleared firmware and hardware including consumables. She is a certified ScrumMaster and has applied Agile methodologies to regulated software development. Maria holds a B.Eng in Computer Engineering and an M.Eng by Research in Wireless Telecommunications.
Head of Mobile Development
Thomas has extensive experience in all aspects of iOS mobile development and has worked with a number of well known brands. He has a BEng in Computer Software Engineering and a masters in Big Data and Business Intelligence.
Senior Developer Android
Serdar is our lead android engineer. He has extensive experience in app development, working with a number of small and larger companies, and has won multiple awards with past projects. He is particularly skilled with UI/design, creating aesthetically pleasing apps and ensuring that they run smoothly.
Pavel is a software developer with a vast background in different fields of development. He likes contributing to building high-quality products. With 7+ years experience as a software developer, full stack / backend development engineer. Pavel is fluent in all aspects of object-oriented / functional programming. He has a strong understanding of client-server communication and interaction. Experienced in quick “proof of concept” application development, and development systems for ordering meetings, CRMs, e-commerce projects, Forex clients, etc. Pavel has a degree in Computer Programming and a masters degree in Electrical Engineering Technologies.
Laurence is a recent graduate from Loughborough University having studied BA Industrial Design. He particularly enjoys engaging with users over interactive prototypes and staying up to date with everything Figma.
Chair and Investor
David previously founded, built up and sold several businesses and health club chains in the US and Europe. He has financial interests in several other businesses and industries and has been involved as an investor, advisor and board member of some of the largest and most successful health & fitness companies in world including Fitness First, 24 Hour Fitness, Zumba Fitness and Sarva.
Director and Investor
Leonard serves as Managing Partner at LangLeven Group. He grew up in Montreal, has a B.Comm. and C.A. from McGill University, and an M.B.A. from Harvard University. He worked for McKinsey & Co. as a strategy consultant, and then became CFO of a computer company. He co-founded 24 Hour Fitness and many more since.